( PROJECT 4/10 )



( OBJECTIVE )

Our objective is to creatively introduce the DIN typeface, rooted in German culture and popular globally, through a beerthemed packaging redesign, establishing a interesting connection and delivering a memorable promotional experience.

Prost! Schriftgestalter
FF DIN Specimen


( APPROACH )

We utilized beer cans and packaging boxes as unique canvases, showcasing various aspects of the DIN typeface, cleverly connecting beer varieties with type specimen design. This new approach created an immersive experience, celebrating great DIN typography and its German heritage.