（ PROJECT 8/10 ）
（ OBJECTIVE ）
We aimed to address the widespread issue of marginalized smallholder farmers by introducing "Fairtopia," a brand and platform fostering easy direct trade and communication. By employing graphic design, the objective is to create awareness, transparency, and support for better fair trade, improving the livelihoods of these farmers.
Make It Fair
A Fair Trade Solution For Farmers
（ APPROACH ）
To address the challenges faced by smallholder farmers, we involved the creation of "Fairtopia." This brand and platform facilitate direct trade and communication, reducing the gap between producers and consumers. Utilizing graphic design, we visually convey the message of fair trade through an E-commerce website, streaming solution, and immersive events, aiming to raise awareness and support for the fair trade concept.
